Nintendo wants to churn out 20 million Switch 2 consoles by March 2027, representing a 20% increase from what the company reported in its financial results earlier this month, according to a Bloomberg report.
In the latest financial results, the Kyoto-based company said it expects to sell 16.5 million Switch 2 consoles in its next business year, which runs from April 1, 2026, to March 31, 2027. In the last financial year, the company sold 19.86 million.
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“For them, there is no real downside in lowballing numbers first and then surpassing them later,” said industry analyst Serkan Toto to Bloomberg. “The just-finished fiscal year is a good example.”
Switch 2 price hike takes effect on September 1, 2026
Earlier in May, Nintendo announced that it would raise the retail price of the Switch 2 across different markets, including the United States, Canada, Europe, and Japan. The new price will reflect on September 1, 2026, pushing the price of the console up by $50 to $499.99 in the United States.
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Europeans will pay €30 more (€499.99), while Canadian players will have to pay $679.99, an increase of $50, just like in the United States. The price change will come to Japanese players earlier (as early as next week). The price of the ‘Japan-only’ region-locked version will rise to ¥59,980. The new prices of the different SKUs are as follows:
- Switch OLED ¥47,980
- Switch Lite to ¥29,980
- Standard Switch ¥43,980
“In light of changes in market conditions, and after considering the global business outlook, Nintendo will revise the manufacturer’s suggested retail prices (MSRP) of the Nintendo Switch 2 system and Nintendo Switch systems,” the company said.
Are you under any pressure to purchase the Switch 2 before the new price regime? Share your thoughts in the comment box below.
