Nintendo appears to be going through a phenomenal transformation with a series of events happening close to each other. On September 30, 2025, the Japanese gaming giant and Switch maker announced the establishment of a local entity in Singapore called Nintendo Singapore Pte. Ltd.
Nintendo of America President Doug Bowser set to retire by year’s end
“Nintendo Co., Ltd. (HQ: Kyoto, Japan, President and Representative Director: Shuntaro Furukawa; hereinafter “Nintendo”) hereby announces that on 26 September 2025 it established Nintendo Singapore Pte. Ltd.,” the company announced on its website, “a new local entity in the Republic of Singapore with the aim of accelerating Nintendo’s business in Southeast Asia.”
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The new Singapore entity is 100% wholly owned by the Switch maker and will be headed by Takahiro Miura as Managing Director. The Singapore entity will help the company to achieve business acceleration in Southeast Asia.
Nintendo is also considering the establishment of a local entity in the Kingdom of Thailand for business acceleration. Although it was founded in Japan, the Switch maker has spread to several continents and countries. However, America and Europe remain its biggest stronghold. The Singapore entity launches with a capital stock of 8,000,000 SGD (approx. $6 million).
The Singapore entity is coming on the heels of the news of Doug Bowser’s retirement as the president of the American entity. Bowser will step down at the end of the year and will be succeeded by Devon Pritchard. Following the shakeup, Satoru Shibata will take over as CEO. Bowser took over Reggie Fils-Aime as COO and President in 2019. He oversaw the shipment of both the Switch 1 and Switch 2.
Switch 1 (left) and Switch 2 (right)
“One of my earliest video game experiences was playing the arcade version of Donkey Kong,” said Bowser in an official retirement statement. “Since that time, all things Nintendo have continued to be a passion for both me and my family. Leading Nintendo of America has been the honor of a lifetime, and I am proud of what our team has accomplished in both business results and the experiences we’ve created for consumers.”
“Now, it’s time for the next generation of leadership and Devon’s track record speaks for itself. She is an exceptional leader, and her promotion is a testament to her strong performance and strategic contributions to the company’s growth. I have full confidence that she will guide the company to even greater heights.”
Do you think we will see games developed by the Singapore entity, or will they serve a different purpose? Share your thoughts in the comment box below.
