The use of GenAI in video game development remains a deal breaker for some gamers. That concern has not stopped video game developers from using generative AI tools. Capcom was recently confronted with the question by individual investors.
Machine translated page 4 from the Capcom PDF presentation
The latest “company information session for individual investors” by Capcom on March 23, 2026, contained information about the company’s growth and projections for the future. Page 4 of the PDF presentation for the individual briefing has a pyramid that includes the company’s mission, vision, and values.
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In terms of vision, Capcom wants to be “a company that captivates people all over the world with the best content”. In terms of value, the company wants to record business profit growth of over 10% per period.
However, the part that is attracting the most attention is the Q&A section. In one of the sections, one of the investors asked, “I’d like to know how to handle generative AI in game development”. In response, Capcom said,
“Our company will not implement the materials generated by our AI into game content. However, we plan to actively utilize this technology to improve efficiency and productivity in the game development process. Therefore, we are currently exploring ways to use it in various areas, such as graphics, sound, and programming.”
The majority of triple-A developers today use one form of GenAI tool, especially for the arts. In most cases, the studios say the tools are used to create a placeholder to expedite the development process.
Pearl Abyss recently came under scrutiny after AI-generated images were found in their long-awaited release, Crimson Desert. It will be interesting to see how long the naysayers will hold up their argument for opposing the use of these tools in game development.
Do you care if a game was developed using genAI, or do you just want great games with memorable characters and a fun gameplay experience? Share your thoughts in the comment box below.
