Ubisoft has previously announced a new subsidiary backed by Tenent, and named Charlie Guillemot and Christophe Derennes as the co-CEOs. Today, the company officially unveiled the name of the new subsidiary as Vantage Studios.
“Vantage Studios will take on development and expansion of these brands, building on the foundation of Ubisoft’s experience and expertise, sharing services and technical resources, all while giving developers more hands-on control over the games they are building,” the company wrote in a news update published today, October 1, 2025.
“Vantage Studios represents a first step in Ubisoft’s ongoing transformation, with plans to set up additional creative houses and group its brands and franchises under the banner of a shared DNA and development expertise.
“The goal of Vantage Studios, and future creative houses, is to facilitate stronger and deeper connections between developers and players. This streamlined approach allows for both a higher level of autonomy for developers and a shorter pathway between gathering and implementing player feedback, while still offering the benefit of Ubisoft’s expertise, services, tools, and tech.”
Ubisoft’s biggest franchises, Rainbow Six, Assassin’s Creed, and Far Cry, will now be under the development umbrella of Vantage Studios as well as teams in Ubisoft’s studios in Montreal, Quebec, Sherbrooke, Saguenay, Barcelona, and Sofia.
ALSO READ: How To Stop Sweaty Hands When Gaming—9 Tricks
It appears Ubisoft is planning to set up more creative houses that will oversee its other IPs, and has told fans to keep their eyes peeled for future announcements. The new Tencent-backed subsidiary began operation today.
Tencent holds a 25% stake in Vantage Studios after investing €1.16 billion last spring. The announcement of Charlie Guillemot as co-CEO last July was widely criticized as nepotism and a move by the Guillemot family to solidify their control over the company. All eyes will be on Vantage Studios to see what their first project will be.
Do you see the new creative house strategy turning around Ubisoft’s fortune? Share your thoughts in the comment box below.
