Xbox CEO Asha Sharma has celebrated her 62 days in office with a message sent to Team Xbox employees across the globe. In the message, the new boss went down memory lane to remind employees about the ideals of the company from the start.
Sharma highlighted the key frustrations faced by players and developers, especially the new generation of players coming on board with different expectations and time split across different media.
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“New feature drops on console have been less frequent. Our presence on PC isn’t strong enough. Pricing is getting harder for people to keep up with. And core experiences like search, discovery, social, and personalization still feel too fragmented. Developers and publishers are asking for more, too: better tools, better insights, and a platform that helps them grow faster.”
To surmount the challenges facing the company, Sharma confirmed that the company will reevaluate its approach to exclusivity, windowing, and AI. Also, the company will focus on appeasing daily active players through four priorities as follows:
Hardware
- Stabilize Gen9 as a healthy and high-quality base
- Deliver Project Helix to lead in performance and play your console and PC games
- Lead in comfortable, personal, high-performance accessories
- Build a strong ecosystem that expands choice and reach
Content
- Grow and extend an enduring portfolio of franchises players love
- Evolve our 3P partnerships and strengthen our 5-year slate
- Expand into China, emerging markets, and mobile-first audiences
- Maintain and grow in live games and long-term stewardship
- Elevate creator-centric platforms like Minecraft, The Elder Scrolls, and Sea of Thieves
Experience
- Fix the fundamentals for players and partners
- Make Xbox the best place for developers and creators to build and grow
- Overhaul discovery, customization, social and personalization to connect the community
Services
Fortify Game Pass with clear differentiation and sustainable economics
Return the business to durable growth with strong cost discipline
Make cloud play feel native, fast, and reliable across TVs and low-cost devices
Use M&A deliberately to accelerate growth where organic paths are too slow
Sharma is returning to the “We are Xbox” branding
The new Xbox boss said “Microsoft Gaming” describes the company’s structure, but not the ambition. Therefore, the company will be returning to where it all started and changing the team’s name to “We are Xbox”.
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“We are a high agency culture where wild and wonderful ideas thrive. Our job is not to smooth over our differences, but to connect everyone into something greater than any one studio or product.”
Sharma thanked the community that has remained with the brand through “an unimaginable” number of challenges that have happened in the last five years in the industry.
“62 days in, we’re proud of how we’ve honored our commitments of great games, return of Xbox, and future of play. We’re here to do the most creative and courageous work of our lives, and that’s what we’ll do together.”
Do you think the new Xbox boss has done enough in the last 62 days to inspire confidence and hope in the Xbox community? Share your thoughts in the comment box below.
