Earlier this month, Epic Games Store released its annual Year in Review for 2025. The data contains detailed activities of players on the platform. It also highlights how much players are increasingly relying on the platform for third-party games.
In 2025, player spending on third-party PC games via Epic Games Store jumped by 57%, reaching an all-time-high of $400 million. Some developers are increasingly nudging their fans to complete purchases via the Epic Games Store because they get to keep 100% of in-game payments.
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In terms of hours logged, players spent 2.78 billion hours in third-party games. In fact, the store hit a new milestone of 78 million active users on PC. Although the Epic Games Store is witnessing increased activity, the company may be worried that these activities are not happening on first-party titles.
Another reason that may be fueling the increasing activity is the Free Games Program. According to the 2025 Year in Review, players claimed 662 million titles for free through the Epic Games Store free games program. The review also showed that “77% of the games set an all-time peak CCU record on the Store during the week of their free offer”.
On the positive side, the Epic Games Store catalog has continued to grow. It has now surpassed 6,000 games. The Epic First Run and Launch Everywhere with Epic has also seen increased patronage from developers. Here is the revenue and engagement summary.
Revenue and Engagement
- $400M spent by players on 3rd-party PC games in Epic Games Store (+57%)
- 78B Total Third-Party Gameplay Hours (+4%)
- $1.16B spent by PC players on the Epic Games Store (+6%)
- 65B Total Store Gameplay Hours (-14%)
- 972M Cross-platform accounts (+8%)
- 317M+ Total PC players
- 78M MAU in December 2025, an all-time record (+6%)
- 67M Average MAU (-1%)
- 31M Average DAU (-2%)
Epic Games Store was revamped in 2025
Beyond expanding its game catalog, Epic Games is also making efforts to improve the player experience on its store. They launched the Epic Web Shops that enable developers to build their own digital storefronts within the Epic ecosystem on mobile and PC. With this tool, developers can sell in-game content directly to players using Epic’s global distribution networks, even if their game is not on the store.
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The company also launched a new Download Manager to make game installation easier and faster. The Search and Browser features on the web and PC also received major upgrades to make search and discovery simpler.
In November 2025, Epic Games Store introduced Gifting. This feature allows players to send games directly to friends and family. During the holiday period of last year, more than 100,000 gifts were sent.
Are you excited about the many features and expanded games library of the Epic Games Store? Share your thoughts in the comment box below.
