Since assuming the role of Xbox CEO, Asha Sharma has continued to make changes to the brand, and the majority of the community has reacted positively to her decisions. The latest change coming to Xbox consoles next Wednesday (May 13) is a new boot sound.
New boot up coming next Wednesday. Sound on! pic.twitter.com/9HHrZHwjpH
— Asha (@asha_shar) May 6, 2026
Sharma shared this news through a post on X. This change is coming on the heels of a new logo design that sees the iconic Xbox logo glowing brighter than before. While the new sound and logo are similar to the previous iterations, these subtle changes have been symbolic.
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For example, an interpretation that can be given to the new logo and boot sound is that Xbox is shining brighter under the new CEO and that the community is singing a new song. These are phrases that are commonly used to highlight positive turn of events.
Since revealing the new boot sound, some members of the community have made a side-by-side comparison showing how the new sound has a shorter duration and higher pitch compared to the previous. One such comparison is captured in the post embedded below.
We got a new Xbox startup screen before GTA 6.
2020 2026 pic.twitter.com/VLUSoNAItN
— GTA 6 Countdown ⏳ (@GTAVI_Countdown) May 6, 2026
Xbox will no longer develop Copilot for consoles
On May 5, Sharma announced through a post on X that the company will “begin winding down Copilot on mobile and will stop development of Copilot on console”. This is contrary to the announcement in March that Copilot was coming to Xbox Series X|S in 2026.
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“Xbox needs to move faster, deepen our connection with the community, and address friction for both players and developers,” Sharma wrote.
“Today, we promoted leaders who helped build Xbox, while also bringing in new voices to help push us forward. This balance is important as we get the business back on track. As part of this shift, you’ll see us begin to retire features that don’t align with where we’re headed.”
Asha Sharma, Xbox CEO
Although there are no clear details on the reason for the U-turn in Copilot for console development, more details emerged about the promoted leaders.
Joining Xbox include Jared Palmer as VP of Engineering, Tim Allen as lead designer, Jonathan McKay as growth, data platform, and analytics lead, and Evan Chaki as engineering lead. All of them spent time on the Microsoft CoreAI team with Sharma.
Have the changes made by Sharma since ascending to the top job appealed to you? Share your thoughts in the comment box below.
